Swimwear expertise with EQ. Modern, casual, easy-going and sporty are LIDEA’s characteristics; honest and straightforward its standards of fit and quality. The focus is on the true harmony of fit and comfort - perfect contact between your body and your swimwear. Choose from a wide range of colour options and prints harmoniously coinciding with colour worlds. Reduction, honesty and clarity are also the backbone of two Capsule Collections.
Fit. New cuts as well as fitting updates assure an optimal match with the body. Optimal? Means non-negotiable comfort in every size. The range features new belted high-waist bikini bottoms, a suit with a decorative front zipper and hidden inbuilt support, and a modern swimmer with graphic cross-over lines, soft bust shelf and comfortable straps. All bikini bottoms have received a fit make-over. A new halterneck top and a front-zip tankini with integrated bra construction contour the body delicately. The new bow suit with hidden underwire support has a feminine look, as does the buttoned comfort suit with inbuilt foam cups.
Design. "Core" and "Confidence" are the key design groups of the new summer feeling. Prints like "Dance" and "Life" reflect optimism. Multiple colour options celebrate life. A nostalgic longing for happiness is expressed in retro vibes as seen in "Vichy" and "Poppy". The ambition to dive right into life’s great scope is the focus of the collection's sporty styles. Minimalist styles become timeless and long-lasting must-haves thanks to high-tech fabrics and perfect finish. The clear structure of the collection is echoed in the coincidence of colour worlds and prints, creating a variety of topical universes. All bikinis can be individually combined in a mix & match mode.
Innovation. The continuous search for the best fit for each style leads straight to the use of high-performance fabrics with tech advancements, such as a particularly fine microfiber or textured fabrics, as well as new production processes, such as perforation of the fabric or fusion processes. The promise of elevated quality is realized also in properties such as excellent shape retention and fast drying.