If you ask what sustainability means, the answer will involve climate change, ocean plastic or electric vehicles. Simply put, sustainability is the capacity to maintain something at a certain rate or level. Its purest form: to create something useful and non-polluting that lasts forever.
74% of demand when it comes to the sustainability of articles originates from the consumer (Source: survey by SOUS Deutschland in issue 1/2020). On the other hand, the prevailing opinion is that consumers are not willing to invest money in a sustainably manufactured product. This is a gap that can only be overcome if value chain processes become transparent for everyone.
How does LIDEA take up a position here? We distinguish between what we can achieve today and the issues we want to address in the future as a sustainable company. Today, we stand for the avoiding of plastic packaging in logistics and if not possible, the use of recyclable polybags , the recycling of clothes hangers by offering the possibility to return them, the production of hangers from recycled plastic and their return to the material cycle. The production is carried out strictly made-to-order to avoid overproduction and to practice a responsible handling of resources - be it energy, water or commodities. All our suppliers are OekoTex100 or REACH certified. Our supply chain takes place to a considerable extent in Europe; therefore the fabrics used and a large part of the accessories are produced in the EU. All styles are "designed & developed in Germany" - in our design studio in Murg in the West of Germany.
In the context of the sustainability debate, "Made in Europe" is increasingly becoming an issue for the textile industry. Sustainability is increasingly driven by the idea of quality. The idea "Production is coming home" is already evident in subtle testings. The image of fast fashion continues to be in a downward spiral. „Style with care“ is the translation of the mindfulness movement into the fashion world. Textiles should retain their value in the long term. Refresh & Repair activities of the manufacturers are becoming more and more important for customers, with the retail sector being actively involved. Waste in the sense of fabric and material leftovers are avoided or integrated into the product portfolio within the scope of the collection development . Vision are handmade-to-order principles, which allow tailor-made use of resources.